Bring Caffe Bene to your neighbourhood
Would you like a Caffe Bene of your own? We lead Mongolia’s coffee-shop market and invite you to spread café culture with us - and grow with it.
Caffe Bene has held the leading position in Mongolia’s coffee and coffee-shop market since opening here in 2013, with 31 cafés today across Ulaanbaatar, Darkhan and Zamiin-Üüd. Unified marketing keeps building the audience; more than 100 products for every age, a fresh menu every season and warm interiors make Caffe Bene a place guests - and the people who work there - genuinely enjoy.
Around 80% of new food-service businesses fail in their first year. Starting under a brand the market already knows and trusts is a far safer way in.
Why choose the Caffe Bene franchise
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Continuous infrastructure support
A head-office team of more than 50 people and a unified 6,000 m² logistics center back every franchise, every day.
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Market research and projections
We study your proposed location and prepare the information and financial projections you need to decide.
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Maintenance and equipment service
Professional crews handle café repairs under guarantee; equipment comes with warranty terms, fast servicing and safety guidance.
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International know-how
Everything needed to start and run a successful coffee shop, with professional training from internationally trained instructors at the Caffe Bene barista training center.
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Unified logistics
Network-wide purchasing lowers ingredient costs and cushions currency swings - top-quality supplies below market price, with ongoing product development and training.
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Unified marketing
Centralized marketing covers every café; as brand recognition grows, so does each owner’s revenue.
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Network loyalty program
A shared rewards program attracts regulars and keeps them coming back - a real competitive edge.
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Automated ordering
A dedicated online ordering system for ingredients and supplies saves your staff hours every week.
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Customer and sales analytics
Power BI-based analysis tracks changing customer needs, so products and service improve on data rather than guesswork.
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International service standard
Every café has its own character, but all hold the same strict service standard - the key to loyal guests.
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Professional supervision
Dedicated supervisors continuously review operations, service and product quality, and consult with you.
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Coffee roasted in Mongolia
Internationally certified roasters, trained under a European master roaster, mean guests always drink the freshest locally roasted coffee.
A market that keeps growing
Mongolia’s roasted-coffee market has grown 651% over the past eight years - about 32% a year on average - making it one of the fastest-growing markets in the country.
How a café opens
- 01
Franchise discussion
- Fill in the franchise inquiry form.
- A Caffe Bene manager calls you with full details.
- We meet in person for the franchise presentation.
- 02
Location research and assessment
- We model the expected sales for your location.
- The decision is made together, based on the location data.
- 03
Sign the franchise agreement
- 04
Construction and fit-out - handed over complete within two months
- 05
Opening marketing campaign, organized by the brand
If you want to grow your income while spreading the café culture people now live by, we invite you to own a Caffe Bene franchise.
Common questions
How much does it cost to open a Caffe Bene?
The investment depends on the location and floor area. We walk through the full numbers together at the first meeting - no obligations.
Do I find the location myself?
You can propose one - many partners do - or we look together. Either way our team reviews the district, foot traffic and floor plan with you before anything is signed.
What training do my staff get?
Barista and operations training with our team before opening day, plus support during the first weeks of running the cafe.
Where do the coffee and ingredients come from?
Beans are roasted in-house and core ingredients are supplied centrally, so every Caffe Bene serves the same cup.
How long until opening?
It depends on the location and fit-out scope. The timeline is agreed when the agreement is signed.
Let's talk over coffee
Tell us about your district and your plans - we answer every inquiry.
The online form is on its way
We are setting it up right now. Until then, call us or write on Facebook - we answer every message.